Thursday, October 15, 2009

Anti Littering Commercials in Egypt - It's About Time!

I recently saw an ad on MBC4 in which a family was out in the park having a picnic. They threw their trash all over the park. Later when they went back to their house and opened the door they were shocked to see the entire house trashed with garbage all over the floor. There was a voice over in Arabic but I imagine it said something to the effect of "you don't throw trash on the floor in your house - don't do it on the street". It was a brilliant piece of advertising and kudos to the agency that produced it. I tried to find it on YouTube but no luck. Maybe it is too new. But when I searched for "anti littering commercials" I came up with this oldy but goody gem infamous in the US. I remember seeing it as a child while I was watching The Brady Bunch and Gilligan's Island. It is knows simply as The Crying Indian. Those of you who are as old as I am will remember this one:




If anyone knows where I can find a link to the anti littering commercial currently running on MBC channels (shown in Egypt) please let me know.

How effective do you think these campaigns will be? What is your opinion? Let me know in a comment.

2 comments:

  1. Honestly, I don't think it will change anything.

    But is IS good that they run these, it is good that they started certain laws.
    But without anyone following up on the laws, nothing will happen.

    It's just not yet in their mentality.

    How long did it take Europe and the US?
    And still, there are lots of piggy people there.

    It's not only the littering in the park. It's leaving the trash outside the house / apartment for some little guy to pick it up.Meanwhile all kinds of animals digg through it.

    Dumping construction trash in the desert,....

    Well, you know what I mean and get my point.

    It will take at least another 10 years, maybe longer.

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  2. I saw that ad! I thought it was great. But I think it's a case of too little too late.

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